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The Dentsu way :

Sugiyama, Kotaro

The Dentsu way : 9 lessons for innovation in marketing from the world's leading advertising agency / Kotaro Sugiyama and Tim Andree - New Yorks McGraw-Hill 2011 - xxiv,310p 24cm

ISBN: 9780071748124

Subjects--Topical Terms:
Advertising
Advertyising agencies--Management--Japan
Dentsu
Marketing management

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