Services marketing :
Nargundkar, Rajendra
Services marketing : text and cases / Rajendra Nargundkar - 3rd ed - New Delhi Tata McGraw-Hill 2011 - xix, 469p ill 24cm
Includes index
9780070682122
Professions--Marketing
Services industry--Marketing
Services marketing : text and cases / Rajendra Nargundkar - 3rd ed - New Delhi Tata McGraw-Hill 2011 - xix, 469p ill 24cm
Includes index
9780070682122
Professions--Marketing
Services industry--Marketing