Retail management :
Berman, Barry.
Retail management : a strategic approach / Barry Berman, Joel R. Evans. - 12th ed., international ed. - Upper Saddle River, NJ : Palgrave Macmillan, 2013. - 619 p. : col. ill. ; 22 cm.
"... special edition of an established title ... for the benefit of students outside the United States and Canada"--Cover.
Includes bibliographical references (p.225-237) and indexes.
Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.
Without a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment.
0273768565 (pbk.) 9780273768562 (pbk.)
Retail trade--Management.
658.87 23/2013
Retail management : a strategic approach / Barry Berman, Joel R. Evans. - 12th ed., international ed. - Upper Saddle River, NJ : Palgrave Macmillan, 2013. - 619 p. : col. ill. ; 22 cm.
"... special edition of an established title ... for the benefit of students outside the United States and Canada"--Cover.
Includes bibliographical references (p.225-237) and indexes.
Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.
Without a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment.
0273768565 (pbk.) 9780273768562 (pbk.)
Retail trade--Management.
658.87 23/2013