E-commerce :
Laudon, Kenneth C., 1944-
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - Tenth edition. Global edition. - 905 pages : illustrations (some colour) ; 25 cm.
Previous edition: 2013.
Includes bibliographical references and index.
This market-leading text for E-commerce emphasizes the three major driving forces behind E-commerce, technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field. This edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and Insight on cases are new or updated.
9781292009094 (paperback) 1292009098
Electronic commerce.
Internet marketing.
Information technology.
HF5548.32.L38 2014
HF5548.32.L38 2014
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. - Tenth edition. Global edition. - 905 pages : illustrations (some colour) ; 25 cm.
Previous edition: 2013.
Includes bibliographical references and index.
This market-leading text for E-commerce emphasizes the three major driving forces behind E-commerce, technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field. This edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and Insight on cases are new or updated.
9781292009094 (paperback) 1292009098
Electronic commerce.
Internet marketing.
Information technology.
HF5548.32.L38 2014
HF5548.32.L38 2014