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Principles and practice of marketing /

Jobber, David

Principles and practice of marketing / David Jobber, Fiona Ellis-Chadwick - 7th ed - london McGraw-Hill 2013 - xxxv , 885 p ill 26cm

Includes bibligraphical references and index

ISBN: 9780077140007

Subjects--Topical Terms:
Marketing--Case studies--Europe

LC Class. No.: HF5415 J62 2013

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