Business development for dummies /
Kennedy, Anna,
Business development for dummies / by Anna Kennedy - xiv, 402 pages : illustrations ; 24 cm - For dummies . - For dummies .
Includes index
Introduction -- Getting started with business development -- Planning for business development -- Making the most of marketing -- Seeing what sales can do for you -- Managing your customers for business success -- Making influential friends: partnerships -- The part of tens
Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth
9781118962718 1118962710
Success in business
Small business--Growth
Service industries--Management
Strategic planning
Industrial marketing
HF5386 / .K365 2015
650.1
Business development for dummies / by Anna Kennedy - xiv, 402 pages : illustrations ; 24 cm - For dummies . - For dummies .
Includes index
Introduction -- Getting started with business development -- Planning for business development -- Making the most of marketing -- Seeing what sales can do for you -- Managing your customers for business success -- Making influential friends: partnerships -- The part of tens
Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth
9781118962718 1118962710
Success in business
Small business--Growth
Service industries--Management
Strategic planning
Industrial marketing
HF5386 / .K365 2015
650.1