Marketing strategy /
Ferrell, O.C
Marketing strategy / O.C, Ferrell, Michael D. Hartline - 6th ed. - Mason, Ohio South-Western Cengage Learning 2014 - xxv, 347p. ill. 26cm
Includes bibliographical references and index
9781285084794
Marketing --Management--Management--Case studies
HF5415 / F47 2014
Marketing strategy / O.C, Ferrell, Michael D. Hartline - 6th ed. - Mason, Ohio South-Western Cengage Learning 2014 - xxv, 347p. ill. 26cm
Includes bibliographical references and index
9781285084794
Marketing --Management--Management--Case studies
HF5415 / F47 2014