Marketing strategy /

Ferrell, O.C

Marketing strategy / O.C, Ferrell, Michael D. Hartline - 6th ed. - Mason, Ohio South-Western Cengage Learning 2014 - xxv, 347p. ill. 26cm

Includes bibliographical references and index

9781285084794


Marketing --Management--Management--Case studies

HF5415 / F47 2014



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