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Essentials of marketing /

Perreault, William D.

Essentials of marketing / William, D. Perreault,, Joseph P. Canon, E. Jerome Mccarthy - 14th ed. - New York Mc GrawHill 2015 - xliii, 717 p cil. ill.: 28cm

include index

ISBN: 9781259251634

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / P47 2015

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