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Marketing management in Asia /

Iacobucci, Dawn

Marketing management in Asia / Dawn Iacobucci, Randall Shannon, Nicholas Grigoriou - Singapore Cengage Learning Asia 2015 - xi, 530p. col. ill. ; 27 cm. - Routledge research in employment relations ; 27 .

Includes bibliographical references and index.

ISBN: 9789814455244 9814455245

LCCN: 2011048158

Subjects--Topical Terms:
Marketing--Management.
Marketing--Asia--Case studies.

LC Class. No.: HF5415.13 / .I33 2015

Dewey Class. No.: 658.80095

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