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Foundations of marketing /

Pride, William M., 1942-

Foundations of marketing / William M. Pride, Texas A & M University, O.C. Ferrell, Belmont University. - Seventh edition. - 1 volume (various pagings) : illustrations ; 28 cm

Includes bibliographical references and indexes.

ISBN: 9781305405769 (pbk) 1305405765 (pbk)

LCCN: 2015944168

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .P947 2017

Dewey Class. No.: 658.8

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