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Strategic marketing management :

Cravens, David W.

Strategic marketing management : cases and applications / David W. Cravens, Charles W. Lamb, Jr. - 3rd ed. - Horwood, IL Irwin 1990. - xviii, 742p. ill. 23cm.

Includes index.

ISBN: 025607898X

Subjects--Topical Terms:
Marketing--case studies

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