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The complete idiot's guide to target marketing /

Friedmann, Susan A.

The complete idiot's guide to target marketing / Susan Friedmann. - New York : Alpha Books, 2009. - xxiv, 325 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781592579037 (alk. paper)

LCCN: 2009920703

Subjects--Topical Terms:
Target marketing.
Market segmentation.
Marketing research.
Marketing.

LC Class. No.: HF5415.127 / .F75 2009

Dewey Class. No.: 658.8

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