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Strategic sport communication /

Pedersen, Paul Mark,

Strategic sport communication / Paul M. Pedersen, PhD, Pamela C. Laucella, PhD, Edward (Ted) M. Kian, PhD, Andrea N. Geurin, PhD. - Second edition. - xiii, 409 pages : illustrations ; 29 cm

Includes bibliographical references and index.

ISBN: 9781492525776 (print)

LCCN: 2015039410

Subjects--Topical Terms:
Sports administration.
Communication in sports.

LC Class. No.: GV713 / .P43 2017

Dewey Class. No.: 796.06/9

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