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Principles of marketing /

Kotler, Philip,

Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina ; with Mark Oliver Opresnik - Eighteenth edition, Global edition - 728 pages : color illustrations ; 28 cm

Previous edition: 2018

Includes bibliographical references (pages 659-702) and index

ISBN: 1292341246 9781292341248 9781292341132 1292341130 9781292374338 1292374330

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K636 2021

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