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Digital and social media marketing : a result-driven approach /

Digital and social media marketing : a result-driven approach / edited by Aleksej Heinz, Gordon Fletcher, Tahir Rashid and Ana Cruz - 2nd. ed. - xxvii, 336p.: ill,; 23cm

Includes index

ISBN: 9780367236021

Subjects--Topical Terms:
Internet marketing
Internet advertising
Electronic commerce
Social media

LC Class. No.: HF5415.1265 / .D5385 2020

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