Consumer behavior : building marketing strategy /
Mothersbaugh, David L.
Consumer behavior : building marketing strategy / David L. Mothersbaugh - Thirteenth edition 15th ed. - xxiii, 824p. illustrations (some color) ; 28 cm
Includes bibliographical references and indexes
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students
9781266114762 1292318104
Consumer behavior
HF5415.32 / .M918 2024
Consumer behavior : building marketing strategy / David L. Mothersbaugh - Thirteenth edition 15th ed. - xxiii, 824p. illustrations (some color) ; 28 cm
Includes bibliographical references and indexes
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students
9781266114762 1292318104
Consumer behavior
HF5415.32 / .M918 2024