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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. - 13th ed. International student edition - xxxi, 759 pages : color illustrations ; 29 cm

Includes bibliographical references and indexes.

ISBN: 9781266090608

LCCN: 2013041596

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

LC Class. No.: HF5823 / .B387 2024

Dewey Class. No.: 659.1

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