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Principles of marketing /

Lamb, Chales W.

Principles of marketing / by Dr. Charles W. Lamb. Jr.. Dr.Joseph F.Hair - Cincinnati South-Westen 1992. - 789p. ill 25cm.

Includes index

ISBN: 0538813687 97805388173

Subjects--Topical Terms:
Marketing
Marketing management

LC Class. No.: HF5415 L218 1992

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