Marketing communications : (Record no. 12840)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00531nam a22001937a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000013761 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140218s9999 000 0 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.123 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | F484 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | interactivity,communities and content / |
| Statement of responsibility, etc. | Chris Fill |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Essex |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2009 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing channels |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BUKU |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| al-Biruni Library | al-Biruni Library | Open Shelf | 20/02/2014 | SU | 0.00 | 10-12-15 PO 24350 | HF5415.123 F484 2009 | 0000019726 | 20/02/2014 | 20/02/2014 | BUKU |