The Dentsu way : (Record no. 13028)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00668nam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000013954 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140218s9999 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071748124 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF6181.D4 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | S949 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sugiyama, Kotaro |
| 245 14 - TITLE STATEMENT | |
| Title | The Dentsu way : |
| Remainder of title | 9 lessons for innovation in marketing from the world's leading advertising agency / |
| Statement of responsibility, etc. | Kotaro Sugiyama and Tim Andree |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New Yorks |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv,310p |
| Dimensions | 24cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertyising agencies |
| Geographic subdivision | Japan |
| General subdivision | Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Dentsu |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Andree, Tim |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BUKU |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| al-Biruni Library | al-Biruni Library | Open Shelf | 20/02/2014 | SU | 0.00 | 1112-028 PO30643 | HF6181.D4 S949 2011 | 0000019933 | 20/02/2014 | 20/02/2014 | BUKU |