Principles and practice of marketing / (Record no. 13890)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00691nam a2200241 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000014025 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151203031514.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140218s9999 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077140007 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KPTM |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 J62 2013 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | J62 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David |
| 245 00 - TITLE STATEMENT | |
| Title | Principles and practice of marketing / |
| Statement of responsibility, etc. | David Jobber, Fiona Ellis-Chadwick |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | london |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxv , 885 p |
| Other physical details | ill |
| Dimensions | 26cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibligraphical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| Geographic subdivision | Europe |
| General subdivision | Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ellis-Chadwick, Fiona |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BUKU |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Open shelf | al-Biruni Library | al-Biruni Library | Open Shelf | 08/12/2015 | BOOKLINE SERVICES | 361.73 | HF5415 J62 2013 | 21217 | 13/01/2016 | 13/01/2016 | BUKU | 29817 PO 486-00 |