MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01521cam a2200409Ii 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
870810563 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190405053646.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140219t20132009my a b 001 0 may |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789830689517 |
| Terms of availability |
(paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9830689514 |
| Terms of availability |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)870810563 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SINLB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
SINLB |
| Modifying agency |
OCLCF |
| -- |
OUN |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
may |
| Language code of original |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5414.1265 R93 2013 |
| Item number |
.R93165 2013 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415.1265 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.R93165 2013x |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ryan, Damian, |
| Relator term |
author |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
<a href="Understanding digital marketing : marketing strategies for engaging the digital generation.">Understanding digital marketing : marketing strategies for engaging the digital generation.</a> |
| Language of a work |
Malay |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Memahami pemasaran digital : |
| Remainder of title |
strategi pemasaran untuk generasi digital / |
| Statement of responsibility, etc. |
Damian Ryan, Calvin Jones ; penterjemah, Wan Sallehah Wan Mahmood |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Cetakan pertama |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuala Lumpur : |
| Name of producer, publisher, distributor, manufacturer |
Institut Terjemahan & Buku Malaysia, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2013 |
| 264 #3 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Kuala Lumpur : |
| Name of producer, publisher, distributor, manufacturer |
Cetakrapi Sdn. Bhd |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
℗♭2009 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 340 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 331-333) and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jones, Calvin, |
| Relator term |
author |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sallehah Wan Mahmood, |
| Titles and other words associated with a name |
Wan, |
| Relator term |
translator |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
BUKU |