Marketing strategy / (Record no. 14871)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00616nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200914b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781285084794 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | F47 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O.C |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing strategy / |
| Statement of responsibility, etc | O.C, Ferrell, Michael D. Hartline |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mason, Ohio |
| Name of publisher, distributor, etc | South-Western Cengage Learning |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 347p. |
| Other physical details | ill. |
| Dimensions | 26cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Marketing |
| General subdivision | Management |
| -- | Case studies |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hartline, Michael D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | BUKU |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference | al-Biruni Library | al-Biruni Library | Reference | 16/10/2019 | KESEDAR | HF5415 F47 2014 | 23150 | 14/09/2020 | 25.00 | 14/09/2020 | BUKU | ||||||
| Open shelf | al-Biruni Library | al-Biruni Library | Open Shelf | 16/10/2019 | KESEDAR | HF5415 F47 2014 | 23149 | 14/09/2020 | 25.00 | 14/09/2020 | BUKU | ||||||
| Open shelf | al-Biruni Library | al-Biruni Library | Open Shelf | 16/10/2019 | KESEDAR | HF5415 F47 2014 | 23148 | 14/09/2020 | 25.00 | 14/09/2020 | BUKU |