MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03485cam a22004817i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
18921048 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201015152138.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
151230t20172017at a b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2015960964 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781305502758 |
| Qualifying information |
(paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1305502752 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn950880582 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LUNQA |
| Language of cataloging |
eng |
| Transcribing agency |
LUNQA |
| Description conventions |
rda |
| Modifying agency |
YDXCP |
| -- |
OCLCF |
| -- |
IBI |
| -- |
OCL |
| -- |
QGK |
| -- |
UV0 |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.B375 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barker, Melissa S., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social media marketing : |
| Remainder of title |
a strategic approach / |
| Statement of responsibility, etc. |
Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Mary Lou Roberts, Debra Zahay. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Australia ; |
| -- |
Boston, MA : |
| Name of producer, publisher, distributor, manufacturer |
Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017]. |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2013 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 330 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
28 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1. The role of social media marketing -- Chapter 2. Goals and strategies -- Chapter 3. Identifying Target Audiences -- Chapter 4. Rules of engagement for SMM -- Chapter 5. Social media platforms and social networking series -- Chapter 6. Microblogging -- Chapter 7. Content creation and sharing: Blogging, streaming video, podcasts, and webinars -- Chapter 8. Video marketing -- Chapter 9. Marketing on photo sharing sites -- Chapter 10. Discussion, news, social bookmarking, and Q&A sites -- Chapter 11. Content marketing: Publishing articles, white papers, and e-books -- Chapter 12. Mobile marketing on social networks -- Chapter 13. Social media monitoring -- Chapter 14. Tools for managing the social media marketing effort -- Chapter 15. Social media marketing plan -- Appendix: XYZ Coffee Company social media marketing plan. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Prepare for a successful career in social media marketing or a related field with SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Viral marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst00977272 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Viral marketing. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01200110 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet advertising. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst00977220 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Barker, Donald, |
| Dates associated with a name |
1953- |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bormann, Nicholas F., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Roberts, Mary Lou, |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Zahay, Debra L., |
| Relator term |
author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
BUKU |