Marketing : (Record no. 15058)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00676nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000011934 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201105081512.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140218s9999 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273767183 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | kptm |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | A736 2013 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | A735 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | an introduction / |
| Statement of responsibility, etc. | by Gary Armstrong, Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Harlow, Essex |
| Name of publisher, distributor, etc. | Pearson |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 534p. |
| Other physical details | ill |
| Dimensions | 27cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index and biblio ref. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | AA101, AB101, AA107 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BUKU |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Open shelf | al-Biruni Library | al-Biruni Library | Open Shelf | 16/10/2019 | KESEDAR | HF5415 A736 2013 | 24877 | 05/11/2020 | 25.00 | 16/10/2019 | BUKU | ||||||
| Open shelf | al-Biruni Library | al-Biruni Library | Open Shelf | 16/10/2019 | KESEDAR | HF5415 A736 2013 | 24879 | 05/11/2020 | 25.00 | 16/10/2019 | BUKU | ||||||
| Open shelf | al-Biruni Library | al-Biruni Library | Open Shelf | 16/10/2019 | KESEDAR | HF5415 A736 2013 | 24878 | 05/11/2020 | 25.00 | 16/10/2019 | BUKU |