Essentials of marketing / (Record no. 15059)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00645nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201105083946.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201105b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259251634 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Kptm |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | P47 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing / |
| Remainder of title | William, D. Perreault,, Joseph P. Canon, E. Jerome Mccarthy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Mc GrawHill |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii, 717 p |
| Other physical details | cil. ill.: |
| Dimensions | 28cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Canon, Joseph P. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarhy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | BUKU |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Open shelf | al-Biruni Library | al-Biruni Library | Open Shelf | 16/10/2019 | KESEDAR | HF5415 P47 2015 | 24881 | 05/11/2020 | 25.00 | 16/10/2019 | BUKU | ||||||
| Open shelf | al-Biruni Library | al-Biruni Library | Open Shelf | 16/10/2019 | KESEDAR | HF5415 P47 2015 | 24880 | 05/11/2020 | 25.00 | 16/10/2019 | BUKU |