Essentials of marketing : (Record no. 1580)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00547nam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000001749 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140218s9999 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077077288 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | L244 1993 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lancaster, Geoffrey |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | Geoffrey |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London |
| Name of publisher, distributor, etc. | Mc Graw- Hill Books Company |
| Date of publication, distribution, etc. | 1993 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 496p. |
| Other physical details | ill. |
| Dimensions | 25cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | case studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BUKU |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| al-Biruni Library | al-Biruni Library | Open Shelf | 20/02/2014 | HF5415 L244 1993 | 0000006720 | 20/02/2014 | 20/02/2014 | BUKU | |||||||
| al-Biruni Library | al-Biruni Library | Open Shelf | 20/02/2014 | HF5415 L244 1993 | 0000008044 | 20/02/2014 | 20/02/2014 | BUKU | BNS |