Digital and social media marketing : (Record no. 16087)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00681nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240313b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367236021 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1265 |
| Item number | .D5385 2020 |
| 245 0# - TITLE STATEMENT | |
| Title | Digital and social media marketing : |
| Remainder of title | a result-driven approach / |
| Statement of responsibility, etc | edited by Aleksej Heinz, Gordon Fletcher, Tahir Rashid and Ana Cruz |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd. ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York |
| Name of producer, publisher, distributor, manufacturer | Routledge |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 336p.: |
| Other physical details | ill,; |
| Dimensions | 23cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | AB101 / PEN2383<br/>EV101 / PEN1302 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internet advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social media |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Item type | BUKU |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Open shelf | al-Biruni Library | al-Biruni Library | Open Shelf | 24/05/2024 | CPS VENTURES | 184.09 | HF5415.1265 .D5385 2020 | 25812 | 27/05/2024 | 25.00 | 24/05/2024 | BUKU | P.O 23Y0600299 |