Advertising : (Record no. 1708)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00627nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000001879 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KPTM |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140218s9999 000 0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030767520 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5801 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | A244 1994 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | its role in modern marketing / |
| Statement of responsibility, etc. | Dean M. Krugman, Leonard N. Reid...(et.al.) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Forth Worth |
| Name of publisher, distributor, etc. | Harcourt Brace College |
| Date of publication, distribution, etc. | 1994. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 620p. |
| Other physical details | ill. |
| Dimensions | 28cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertisements |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | retail trade |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising, consumer |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krugman, Dean M |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | BUKU |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| al-Biruni Library | al-Biruni Library | Open Shelf | 20/02/2014 | 0.00 | HF5801 A244 1994 | 0000007547 | 20/02/2014 | 20/02/2014 | BUKU |