Services marketing : concepts, strategies & cases / K.Douglas Hoffman, John E.G.Bateson...et.al.
Material type:
TextPublication details: Australia South-Western/ Cengage Learning 2009Subject(s): Services industries -- Marketing
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
BUKU
|
al-Biruni Library Open Shelf | HD9980.5 H644 2009 (Browse shelf(Opens below)) | Available | 0000019739 |
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| HD9980 C864 1988 Marketing Services : | HD9980 M266 1992 Managing services : | HD 9980.5 B786 1990 Service managemant effectiveness : | HD9980.5 H644 2009 Services marketing : | HD9980.5 .J647 2012 Service operations management : | HD9980.5 .M83 2011 Sservices marketing management / | HD9999.C9472 .C967 2019 Cultural and creative industries : a path to entrepreneurship and innovation / |
Includes index
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