Integrated advertising,promotion, and marketing communications / Kenneth E.Clow, Donald Baack
Material type: TextPublication details: Boston Prentice Hall 2012Edition: 5th edDescription: 463p ill 28cmISBN: 9780273753285Subject(s): Communication in marketingItem type | Current library | Call number | Status | Date due | Barcode |
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BUKU | al-Biruni Library Open Shelf | HF5415.123 C648 2012 (Browse shelf(Opens below)) | Available | 0000019988 |
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HF5415 S792 1991 Fundamentals of marketing / | HF5415 S792 1991 Fundamentals of marketing / | HF5415.12 G653 1987 Gary Goodman's breakthroughs in telemarketing / | HF5415.123 C648 2012 Integrated advertising,promotion, and marketing communications / | HF5415.123 F484 2009 Marketing communications : | HF5415.123 P392 2010 Marketing communications : | HF5415.123 .P45 2013 Marketing communications: a European perspective / |
Includes index
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