Marketing communications : A European Perspective / Patrick De Pelsmacker,Maggie Geuens and Joeri Van den Bergh
Material type: TextPublication details: Harlow FT Prentice Hall 2010Edition: 4th edDescription: xiii,660p 26cmISBN: 9780273721383Subject(s): Communication in marketing -- EuropeItem type | Current library | Call number | Status | Date due | Barcode |
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BUKU | al-Biruni Library Open Shelf | HF5415.123 P392 2010 (Browse shelf(Opens below)) | Available | 0000019985 |
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HF5415.12 G653 1987 Gary Goodman's breakthroughs in telemarketing / | HF5415.123 C648 2012 Integrated advertising,promotion, and marketing communications / | HF5415.123 F484 2009 Marketing communications : | HF5415.123 P392 2010 Marketing communications : | HF5415.123 .P45 2013 Marketing communications: a European perspective / | HF5415.123 .S54 2013 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF5415.123 T82 2011 Integrated marketing communications : |
Includes index
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