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Communication in responsible business : strategies, concepts, and cases / Roger N. Conaway and Oliver Laasch.

By: Conaway, Roger N [author.]Contributor(s): Laasch, Oliver [author.]Material type: Text

TextSeries: Corporate communication collectionPublication details: New York : Business Expert Press, 2012Edition: 1st editionDescription: 185 pages ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781606493243; 1606493248Subject(s): Business communication | Social responsibility of business | Environmental responsibility | Issues management | Marketing | Communication in management | Sales & marketing | Business communication & presentationLOC classification: HF5718 C653 2012

Contents:

1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index.

Abstract: Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.Summary: This book offers an exhaustive toolbox of the most effective instruments for communicating social and environmental business performance. Chapter cases provide rich practice coverage and connect concepts and solutions for day-to-day business realities.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BUKU	al-Biruni Library Open Shelf	Non-fiction	HF5718 C653 2012 (Browse shelf(Opens below))	Available		0000020610

Includes bibliographical references (p. [165]-179) and index.

Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.

This book offers an exhaustive toolbox of the most effective instruments for communicating social and environmental business performance. Chapter cases provide rich practice coverage and connect concepts and solutions for day-to-day business realities.

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