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Retail management : a strategic approach / Barry Berman, Joel R. Evans.

By: Berman, BarryContributor(s): Evans, Joel RMaterial type: Text

TextPublication details: Upper Saddle River, NJ : Palgrave Macmillan, 2013Edition: 12th ed., international edDescription: 619 p. : col. ill. ; 22 cmISBN: 0273768565 (pbk.); 9780273768562 (pbk.)Subject(s): Retail trade -- ManagementDDC classification: 658.87 23/2013

Contents:

Part 1. An overview of strategic retail managment -- Part 2. Situation analysis -- Part 3. Targeting customers and gathering information -- Part 4. Choosing a store location -- Part 5. Managing a retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer -- Part 8. Putting it all together.

Summary: Without a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment.

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
BUKU	al-Biruni Library Open Shelf	Non-fiction	HF5429 B516 2013 (Browse shelf(Opens below))	Available	INV 1404-071 PO30052		20663

"... special edition of an established title ... for the benefit of students outside the United States and Canada"--Cover.

Includes bibliographical references (p.225-237) and indexes.

Without a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment.

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