E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver.
Material type:
TextPublisher: Harlow, England : Pearson, 2014Copyright date: �2014Edition: Tenth edition. Global editionDescription: 905 pages : illustrations (some colour) ; 25 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781292009094 (paperback); 1292009098Subject(s): Electronic commerce | Internet marketing | Information technologyDDC classification: HF5548.32.L38 2014 LOC classification: HF5548.32.L38 2014Summary: This market-leading text for E-commerce emphasizes the three major driving forces behind E-commerce, technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field. This edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and Insight on cases are new or updated.
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Reference
|
al-Biruni Library Reference | Reference | HF5548.32.L38 2014 (Browse shelf(Opens below)) | Not for loan | PO00236-00 , INV 1503-011 | 20906 |
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| HF5429.23 .W43 2013 An introduction to franchising / | HF5438.25 C346 2013 Selling building partnership / | HF5438.25 .F868 2013 ABC's of relationship selling through service / | HF5548.32.L38 2014 E-commerce : | HF5548.32 .L38 2014 E-commerce 2014 : | HF5548.32 .L38 2018 E-commerce 2018 : | HF5548.32 .L38 2022 E-commerce 2021-2022 : business, technology, society / |
Previous edition: 2013.
Includes bibliographical references and index.
This market-leading text for E-commerce emphasizes the three major driving forces behind E-commerce, technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field. This edition features updates to the text, data, figures, and tables based on the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, comScore, Gartner Research, and other industry sources. All opening, closing and Insight on cases are new or updated.
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