The 15 essential marketing masterclasses for your small business : powerful promotion on a shoestring / Dee Blick.

By: Blick, Dee, 1962-Material type: TextTextPublisher: Chichester, West Sussex, United Kingdom : Capstone, A Wiley brand, [2013]Copyright date: ©2013Description: xii, 300 pages ; 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780857084408 (paperback); 0857084402 (paperback)Other title: Fifteen essential marketing masterclasses for your small businessSubject(s): Small business -- Management | Marketing | BUSINESS & ECONOMICS / Marketing / GeneralAdditional physical formats: Online version:: 15 essential marketing masterclasses for your small businessDDC classification: 658.8 LOC classification: HD62.7 | .B565 2013Other classification: BUS043000 Online resources: Cover image Summary: "Practical and proven masterclasses for simple and effective small business marketingThis straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing"-- Provided by publisher.Summary: "This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results"-- Provided by publisher.
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BUKU BUKU al-Biruni Library
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Open shelf HD62.7 .B565 2013 (Browse shelf(Opens below)) Available PO00443-00 INV 15-12060 21149

Includes index.

"Practical and proven masterclasses for simple and effective small business marketingThis straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers When it comes to marketing a small business, success means getting a big impact from a small investment. The 15 Essential Marketing Masterclasses for Your Small Business gives entrepreneurs and small business owners proven strategies for effective, profitable marketing"-- Provided by publisher.

"This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results"-- Provided by publisher.

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