Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
Material type:
TextPublisher: New York, NY : McGraw-Hill, [2015]Edition: 10eDescription: xxxiv, 842 pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780078028977 (alk. paper); 0078028973 (alk. paper)Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2015
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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al-Biruni Library Open Shelf | Open shelf | HF5823 .B387 2015 (Browse shelf(Opens below)) | Available | 29817 PO 486-00 | 21212 | |
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al-Biruni Library Open Shelf | Open shelf | HF5823 .B387 2015 (Browse shelf(Opens below)) | Available | 29817 PO 486-00 | 21211 | |
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al-Biruni Library Reference | Reference | HF5823 .B387 2015 (Browse shelf(Opens below)) | Available | 29817 PO 486-00 | 21210 |
Browsing al-Biruni Library shelves, Shelving location: Reference, Collection: Reference Close shelf browser (Hides shelf browser)
| HF5691 L366 2009 Accountancy mathematics / | HF5718 .B66 2021 Business communication today / | HF5718.3 .G838 2015 Business communication : | HF5823 .B387 2015 Advertising and promotion : | HF5961 .L366 2012 Business mathematics for UiTM / | HF 5961 .L366 2015 Business Mathematics / | HG179 .P69 2011 POWER! : pengurusan wang ringgit anda. |
Includes bibliographical references (pages 280-810) and indexes.
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