Business development for dummies / by Anna Kennedy
Material type:
TextSeries: --For dummiesPublisher: Chichester, West Sussex : John Wiley and Sons, Ltd., [2015]Description: xiv, 402 pages : illustrations ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781118962718; 1118962710Subject(s): Success in business | Small business -- Growth | Service industries -- Management | Strategic planning | Industrial marketingDDC classification: 650.1 LOC classification: HF5386 | .K365 2015| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
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BUKU
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al-Biruni Library Open Shelf | Open shelf | HF5386 .K365 2015 (Browse shelf(Opens below)) | Available | INV16-13783 , PO000992-00 | 21420 |
Includes index
Introduction -- Getting started with business development -- Planning for business development -- Making the most of marketing -- Seeing what sales can do for you -- Managing your customers for business success -- Making influential friends: partnerships -- The part of tens
Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth
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