An introduction to franchising / by Robert Webber.
Material type: TextPublication details: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Description: xiv, 272 p. : ill. ; 24 cmISBN: 9780230361645Subject(s): Franchises (Retail trade)DDC classification: 658.8/708 LOC classification: HF5429.23 | .W43 2013Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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BUKU | al-Biruni Library Reference | Reference | HF5429.23 .W43 2013 (Browse shelf(Opens below)) | Available | 23173 | |
BUKU | al-Biruni Library Open Shelf | Open shelf | HF5429.23 .W43 2013 (Browse shelf(Opens below)) | Available | 23174 | |
BUKU | al-Biruni Library Open Shelf | Open shelf | HF5429.23 .W43 2013 (Browse shelf(Opens below)) | Available | 23182 |
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HF5429 L668 2014 Retailing management / | HF5429 L668 2014 Retailing management / | HF5429 .R478 2014 Retailing / | HF5429.23 .W43 2013 An introduction to franchising / | HF5438.25 C346 2013 Selling building partnership / | HF5438.25 .F868 2013 ABC's of relationship selling through service / | HF5548.32.L38 2014 E-commerce : |
Includes bibliographical references (p. 251-257) and index.
The origins and history of franchising -- Defining franchising -- The pros and cons of franchising -- The franchise relationship -- Entrepreneurs and franchising -- The role of ethics in franchising -- Cultivating a franchised business -- The steps to buying a franchise -- Legal and financial matters -- Developing the business -- Exit strategies -- Developing the future of franchising.
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