An introduction to franchising / by Robert Webber.

By: Webber, Robert, 1956?-Material type: TextTextPublication details: Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013Description: xiv, 272 p. : ill. ; 24 cmISBN: 9780230361645Subject(s): Franchises (Retail trade)DDC classification: 658.8/708 LOC classification: HF5429.23 | .W43 2013
Contents:
The origins and history of franchising -- Defining franchising -- The pros and cons of franchising -- The franchise relationship -- Entrepreneurs and franchising -- The role of ethics in franchising -- Cultivating a franchised business -- The steps to buying a franchise -- Legal and financial matters -- Developing the business -- Exit strategies -- Developing the future of franchising.
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BUKU BUKU al-Biruni Library
Reference
Reference HF5429.23 .W43 2013 (Browse shelf(Opens below)) Available 23173
BUKU BUKU al-Biruni Library
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Open shelf HF5429.23 .W43 2013 (Browse shelf(Opens below)) Available 23174
BUKU BUKU al-Biruni Library
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Open shelf HF5429.23 .W43 2013 (Browse shelf(Opens below)) Available 23182
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HF5429 L668 2014 Retailing management / HF5429 L668 2014 Retailing management / HF5429 .R478 2014 Retailing / HF5429.23 .W43 2013 An introduction to franchising / HF5438.25 C346 2013 Selling building partnership / HF5438.25 .F868 2013 ABC's of relationship selling through service / HF5548.32.L38 2014 E-commerce :

Includes bibliographical references (p. 251-257) and index.

The origins and history of franchising -- Defining franchising -- The pros and cons of franchising -- The franchise relationship -- Entrepreneurs and franchising -- The role of ethics in franchising -- Cultivating a franchised business -- The steps to buying a franchise -- Legal and financial matters -- Developing the business -- Exit strategies -- Developing the future of franchising.

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