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Marketing / C. Shane Hunt, Arkansas State University, John E. Mello, Arkansas State University

By: Hunt, C. ShaneContributor(s): Mello, John EMaterial type: Text

TextPublisher: New York, NY : McGraw-Hill Education, [2015]Description: xxxviii, 454 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780077861094; 0077861094; 9781259095603; 1259095606Subject(s): MarketingLOC classification: HF5415 | .H872 2015

Contents:

Marketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
BUKU	al-Biruni Library Open Shelf	Open shelf	HF5415 .H872 2015 (Browse shelf(Opens below))	Available	23373
BUKU	al-Biruni Library Open Shelf	Open shelf	HF5415 .H872 2015 (Browse shelf(Opens below))	Available	23372
BUKU	al-Biruni Library Open Shelf	Open shelf	HF5415 .H872 2015 (Browse shelf(Opens below))	Available	25142
BUKU	al-Biruni Library Open Shelf	Open shelf	HF5415 .H872 2015 (Browse shelf(Opens below))	Available	25141
BUKU	al-Biruni Library Reference	Reference	HF5415 .H872 2015 (Browse shelf(Opens below))	Available	25140

Includes bibliographical references and indexes

Marketing in the twenty-first century -- Understanding your customer -- Reaching your customer -- Responding to your customer

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