Introduction to sport marketing / Aaron C.T. Smith and Bob Stewart.
Material type:
TextSeries: Sport Management SeriesPublisher: London ; New York : Routledge, 2015Edition: Second editionDescription: x, 323 pages ; 26 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138022959 (Hardback)Subject(s): Sports -- MarketingDDC classification: 796.0688 LOC classification: GV716 | .S56 2015| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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BUKU
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al-Biruni Library Open Shelf | Open shelf | GV716 .S56 2015 (Browse shelf(Opens below)) | Available | 25200 | |
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BUKU
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al-Biruni Library Open Shelf | Open shelf | GV716 .S56 2015 (Browse shelf(Opens below)) | Available | 25199 |
Browsing al-Biruni Library shelves, Shelving location: Open Shelf, Collection: Open shelf Close shelf browser (Hides shelf browser)
| GV713 .W55 2016 Sport management : the basics / | GV716 .M85 2022 Sport marketing / | GV716 .S46 2022 Strategic sport marketing / | GV716 .S56 2015 Introduction to sport marketing / | GV716 .S56 2015 Introduction to sport marketing / | GV734 .F545 2010 Career opportunities in the sports industry / | GV734 .F545 2010 Career opportunities in the sports industry / |
Includes bibliographical references and index.
1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport distribution -- 9. Sport promotion -- 10. Sport sponsorship -- 11. Sport services -- 12. Sport digital marketing and social media -- 13. Sport marketing implementation and control.
BS101
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