Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina ; with Mark Oliver Opresnik

By: Kotler, Philip [author]Contributor(s): Armstrong, Gary (Gary M.) [author]Material type: TextTextPublisher: Harlow, Essex ; New York, NY : Pearson Education Limited, [2021]Copyright date: ℗♭2021Edition: Eighteenth edition, Global editionDescription: 728 pages : color illustrations ; 28 cmISBN: 1292341246; 9781292341248; 9781292341132; 1292341130; 9781292374338; 1292374330Subject(s): MarketingLOC classification: HF5415 | .K636 2021
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BUKU BUKU al-Biruni Library
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Open shelf HF5415 .K636 2021 (Browse shelf(Opens below)) 1 Available 25618
BUKU BUKU al-Biruni Library
Open Shelf
Open shelf HF5415 .K636 2021 (Browse shelf(Opens below)) 2 Available 25616
BUKU BUKU al-Biruni Library
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Open shelf HF5415 .K636 2021 (Browse shelf(Opens below)) 3 Available 25617

Previous edition: 2018

Includes bibliographical references (pages 659-702) and index

AA101, AB101

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