Principles of marketing / Philip Kotler, Northwestern University, Gary Armstrong, University of North Carolina ; with Mark Oliver Opresnik
Material type:
TextPublisher: Harlow, Essex ; New York, NY : Pearson Education Limited, [2021]Copyright date: ℗♭2021Edition: Eighteenth edition, Global editionDescription: 728 pages : color illustrations ; 28 cmISBN: 1292341246; 9781292341248; 9781292341132; 1292341130; 9781292374338; 1292374330Subject(s): MarketingLOC classification: HF5415 | .K636 2021
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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al-Biruni Library Open Shelf | Open shelf | HF5415 .K636 2021 (Browse shelf(Opens below)) | 1 | Available | 25618 | |
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al-Biruni Library Open Shelf | Open shelf | HF5415 .K636 2021 (Browse shelf(Opens below)) | 2 | Available | 25616 | |
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BUKU
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al-Biruni Library Open Shelf | Open shelf | HF5415 .K636 2021 (Browse shelf(Opens below)) | 3 | Available | 25617 |
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Previous edition: 2018
Includes bibliographical references (pages 659-702) and index
AA101, AB101
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