Strategic sport marketing / Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine.
Material type:
TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2022Edition: 5th editionDescription: ix, 307p. 23cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781032219097; 9781760878801Subject(s): Sports -- MarketingDDC classification: 796.068/8 LOC classification: GV716 | .S46 2022Summary: "The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotions or communications of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"-- Provided by publisher.
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
BUKU
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al-Biruni Library Open Shelf | Open shelf | GV716 .S46 2022 (Browse shelf(Opens below)) | Available | P.O 23Y0600299 | 25802 |
Browsing al-Biruni Library shelves, Shelving location: Open Shelf, Collection: Open shelf Close shelf browser (Hides shelf browser)
| GV713 .U64 2017 Understanding sport management : international perspectives / | GV713 .W55 2016 Sport management : the basics / | GV716 .M85 2022 Sport marketing / | GV716 .S46 2022 Strategic sport marketing / | GV716 .S56 2015 Introduction to sport marketing / | GV716 .S56 2015 Introduction to sport marketing / | GV734 .F545 2010 Career opportunities in the sports industry / |
Revised edition of: Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk and Adam Karg. 4th edition. London : Routledge, 2020.
Includes bibliographical references and index.
"The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotions or communications of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"-- Provided by publisher.
BS101 / HSM3114
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