Consumer behavior : building marketing strategy / David L. Mothersbaugh
Material type:
TextPublisher: New York McGraw Hill 2024Edition: Thirteenth edition; 15th edDescription: xxiii, 824p. illustrations (some color) ; 28 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781266114762; 1292318104Subject(s): Consumer behaviorAdditional physical formats: Electronic version:: Consumer behavior.LOC classification: HF5415.32 | .M918 2024Summary: Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
BUKU
|
al-Biruni Library Open Shelf | Open shelf | HF5415.32 .M918 2024 (Browse shelf(Opens below)) | Available | 25832 | |
|
BUKU
|
al-Biruni Library Open Shelf | Open shelf | HF5415.32 .M918 2024 (Browse shelf(Opens below)) | Available | 25833 |
Includes bibliographical references and indexes
Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. This program will provide a better teaching and learning experience - for you and your students
AB107
AB101 PMK1323
There are no comments on this title.