Digital marketing : a practical approach / Alan Charlesworth.
Material type:
TextPublisher: Milton Park, Abingdon, Oxon ; New York : Routledge, 2023Edition: Fourth editionDescription: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780367706593; 9780367706586Uniform titles: Internet marketing Subject(s): Internet marketingAdditional physical formats: Online version:: Digital marketing.DDC classification: 658.8/72 LOC classification: HF5415.1265 | .C488 2022Summary: "Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include: o The role of the digital influencer. o Direct to Consumer (DTC) and omni-channel retailing. o Individuals' privacy and the role of organizations in gathering and storage of their personal data. o Ethical aspects of digital marketing and its impact on the environment. o SEO and Google's development of the 'zero click'. o Online ad fraud. o Updated online resources available via the author's own site. This essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material"-- Provided by publisher.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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al-Biruni Library Open Shelf | Open shelf | HF5415.1265 .C488 2022 (Browse shelf(Opens below)) | Available | 25846 | |
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BUKU
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al-Biruni Library Open Shelf | Open shelf | HF5415.1265 .C488 2022 (Browse shelf(Opens below)) | Available | 25845 |
Browsing al-Biruni Library shelves, Shelving location: Open Shelf, Collection: Open shelf Close shelf browser (Hides shelf browser)
| HF5415.126 .F219 2012 International multi-level marketing (MLM) / | HF5415.1265 .B375 2017 Social media marketing : | HF5415.1265 .C488 2022 Digital marketing : a practical approach / | HF5415.1265 .C488 2022 Digital marketing : a practical approach / | HF5415.1265 .D343 2015 Social media marketing : | HF5415.1265 .D5385 2020 Digital and social media marketing : a result-driven approach / | HF5415.1265 .M5384 2014 YouTube marketing power : |
Includes bibliographical references and index.
"Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises - based on theory and recognized good practice - which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include: o The role of the digital influencer. o Direct to Consumer (DTC) and omni-channel retailing. o Individuals' privacy and the role of organizations in gathering and storage of their personal data. o Ethical aspects of digital marketing and its impact on the environment. o SEO and Google's development of the 'zero click'. o Online ad fraud. o Updated online resources available via the author's own site. This essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material"-- Provided by publisher.
AB107 PMK2253
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