Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.

By: Belch, George E. (George Edward), 1951-Contributor(s): Belch, Michael AMaterial type: TextTextPublisher: New York, NY : McGraw-Hill, 2024Edition: 13th ed. International student editionDescription: xxxi, 759 pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781266090608 Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2024
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Item type Current library Collection Call number Status Date due Barcode
BUKU BUKU al-Biruni Library
Open Shelf 		Open shelf HF5823 .B387 2024 (Browse shelf(Opens below)) Available 25841
BUKU BUKU al-Biruni Library
Open Shelf 		Open shelf HF5823 .B387 2024 (Browse shelf(Opens below)) Available 25840

Includes bibliographical references and indexes.

AB101 PMK3333

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