Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.
Material type:
TextPublisher: New York, NY : McGraw-Hill, 2024Edition: 13th ed. International student editionDescription: xxxi, 759 pages : color illustrations ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781266090608 Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B387 2024
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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al-Biruni Library Open Shelf | Open shelf | HF5823 .B387 2024 (Browse shelf(Opens below)) | Available | 25841 | |
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BUKU
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al-Biruni Library Open Shelf | Open shelf | HF5823 .B387 2024 (Browse shelf(Opens below)) | Available | 25840 |
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| HF5823 .B387 2015 Advertising and promotion : | HF5823 .B387 2015 Advertising and promotion : | HF5823 .B387 2024 Advertising and promotion : an integrated marketing communications perspective / | HF5823 .B387 2024 Advertising and promotion : an integrated marketing communications perspective / | HF5825 .B35 2006 Words that sell : | HF5826.5 .K456 2015 Advertising media workbook and sourcebook / | HF5961 .L366 2012 Business mathematics for UiTM / |
Includes bibliographical references and indexes.
AB101 PMK3333
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