TY  - BOOK
AU  - Manning,Gerald L
AU  - Reece,Barry L.
TI  - Selling today: creating customer value 
SN  - 0131230298
PY  - 2004///
CY  - New York
PB  - Pearson Edu
KW  - Customer service
KW  - Selling
N1  - Includes bibliographical references & index
ER  -