TY  - BOOK
AU  - Kotter,John P
AU  - Whitehead,Lorne A
TI  - Buy-in: saving your good idea from being shot down 
SN  - 9781422157299
PY  - 2010///
CY  - Boston
PB  - Harvard Business Review
KW  - Creative ability in business
KW  - Public relations
KW  - Sales promotion
ER  -